As the Air Jordan series became even more popular, Michael Jordan himself continued to win numerous trophies and awards. Nike finally decided to penetrate the world market. For a time, there was a shortage of the the Air Jordan IV as Nike didn't anticipate the demand for the Michael Jordan Kicks. In 1989, Michael Jordan continued to receive numerous awards and trophies – and was fast becoming the favorite player in the world. Michael Jordan has never failed to won his fans worldwide, with his enigmatic presence in the court. Once again, Tinker Hatfield is behind the design of the Air Jordan IV (4) Series. Although there weren’t any new revolutionary designs or innovations, the Air Jordan 4 was being sold like pancakes. Nike then took the product into the world market. Much to their amazement, all the Air Jordan sneakers were sold out within a few weeks of its release. Spike Lee continued working on the promotions for Nike, and came out with the Can/Can’t commercial for Michael Jordan.